SPEAKER PROFILE

Charbella Ayoub | Signwriter, Cunneen Signs

Charbella is a Signwriter at Cunneen Signs, bringing a background in design to hands-on signage production. She joined the production team at Cunneen Signs as an apprentice, developing her trade skills through formal industry training.

Throughout her early career, Charbella has focused on bridging the gap between digital graphics and physical spaces through various roles in graphic design and marketing, including event and directional graphics for ActivateUTS's O'Fest and Winterfest.

Charbella completed her Certificate III in Signs and Graphics at TAFE NSW in 2025. During her training, she gained experience in fleet branding, assisting with vinyl preparation for vehicle layouts and supporting in large-scale visual applications. Her day-to-day work now spans the production cycle, from cutting and weeding vinyl, to sign assembly and on-site installations.

Charbella holds a Bachelor of Design in Architecture from the University of Technology Sydney (UTS) and was driven by a foundational passion for calligraphy and creative design to a hands-on trade pathway.


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