A senior leader with deep expertise in complex strategy and execution in start-ups, mergers and with challenger brands, Karren joined industry supplier association Visual Connections in 2024.
With experience across sectors including retail energy, technology, telecommunications, consultancies, news and real-estate publishing sectors, Karren has successfully managed the consumer, business and affiliate marketing strategy and execution for private and board-led organisations across APAC.
She has a proven and robust understanding of organisational operations and how to rapidly accelerate customer revenue through market expansion and product launches. Over her career, she has led and provided guidance on product development and promotion and optimised technology and process automation requirements for marketing and acquisition teams.
Karren’s approach emphasises building cohesive omni-channel sales, marketing and communication strategies, and her success in driving lead generation, acquisition and retention campaigns using digital, branding, advertising, content, automated demand gen campaigns (CRM, App, Web, Paid media), direct-response, PR and events, is testament to her skill and experience.
