.jpg)
Lori Anderson leads the International Sign Association, which serves the sign, graphics and visual communications industry through conferences, advocacy, education, workforce development and ISA International Sign Expo®, which attracts some 20,000 professionals annually.
In her tenure as ISA president and CEO, Lori has guided the association through significant change, including a reorganization to align its membership structure and a restructuring of staff and programs to reach new and emerging sectors.
Lori serves as the sign, graphics and visual communications industry’s biggest cheerleader, touting the benefits of signage to businesses and representing the industry more broadly with end user groups and the general public. She ensures that everyone has a voice at the table and that ISA represents the needs of all businesses, whether a two-person shop or an international manufacturer. She has been a tireless advocate for diversity in the industry, recalling the days when she often was the only woman in the room.
Through her insight and action, she has diversified the ISA board of directors and advisory committees and has led programs that draw young people into the industry, develop the next generation of leaders and help women connect with each other and grow in their careers. Lori is a past chair of the NAM Council of Manufacturing Associations Board of Directors and was recognized in 2013 by the NAM with its Leadership Award.
She has served as a member of the Boards of Directors of the American Society of Association Executives (ASAE), the European Sign Federation, and the American Sign Museum. She also is a member of the US Chamber of Commerce Committee of 100. In 2003, she obtained the ASAE Certified Association Executive (CAE) designation, and in 2018 was selected as an ASAE Fellow.
In 2025, she was named Trade Association Executive of the Year by Association TRENDS. In addition to her roles in the business community and association world, she has volunteered with Generation Hope, which helps student-parents, and with A Wider Circle, an organization that helps create stable homes and job readiness.
Her greatest success is her family, husband Tom Edge and adult children Kelsey Edge and Ian Edge. Prior to joining ISA in 2004, Lori was with the Society of the Plastics Industry, Inc. (now the Plastics Industry Association or PLASTICS) in Washington, DC, where she was responsible for a number of programs, including government affairs, statistics, international trade policy and strategic planning. She also was a legislative aide on Capitol Hill and a public school educator.
Register for Connect Conference 2026
